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how to make money on Youtube

How To Make Money on YouTube

If you are just starting, I know you will be wondering: How to make money on YouTube. Today, YouTube isn’t just a platform for cat videos and funny memes anymore; it’s a gold mine for those who know how to tap into its potential.

If you’re passionate about creating content and dream of turning your hobby into a lucrative career, this guide is your gateway to the world of making money on YouTube.

Introduction to How to Make Money on YouTube for Beginners

What is YouTube?

YouTube is an online video-sharing platform that allows users to upload, share, and view videos. Created in 2005, it has grown to become one of the most popular websites globally, serving as a hub for a diverse range of content, including music videos, educational tutorials, entertainment shows, vlogs, and more.

Users can access YouTube for free, though there are premium subscription services like YouTube Premium that offer additional features such as ad-free viewing and exclusive content.

How to Make money on Youtube Channel

The platform is known for its user-friendly interface, vast content library, and the ability for content creators to monetize their videos through the YouTube Partner Program.

As a subsidiary of Google, YouTube plays a significant role in the digital landscape, influencing entertainment, education, and social interaction on a global scale.

How People Use YouTube

YouTube, with its vast audience and diverse content, provides a unique opportunity to generate income. Whether you’re a seasoned creator or just starting, the key lies in understanding the nuances of the platform and strategically positioning yourself.

1. Choosing Your Niche

Before diving in, identify your passion and expertise. Choose a niche that not only excites you but also has an audience on YouTube. Research trending topics to find the sweet spot where your interests meet the demands of viewers.

Making Money on YouTube: Exploring Profitable Niches

YouTube has become a lucrative platform for content creators to showcase their talents and, more importantly, generate income. If you’re looking to capitalize on YouTube’s vast audience, consider diving into niches that not only captivate viewers but also align with your interests and expertise. This article is designed to help you explore five niche types that have the potential to be both rewarding and profitable: educational, informative, inspirational, motivational, and presentation.

1. Educational Content

Educational content on YouTube has a broad audience base, as people are constantly seeking to learn new things. Whether it’s academic subjects, practical skills, or specialized knowledge, creating tutorials and guides can attract a dedicated viewership. To monetize educational content, consider partnering with online learning platforms, offering premium courses, or leveraging YouTube’s AdSense program.

2. Informative Content

Keeping viewers informed about current events, trends, or industry-specific topics can be a successful niche on YouTube. Create content that provides valuable insights, analyzes data, or offers expert opinions. Monetization avenues for informative content include affiliate marketing, sponsored content, and collaborations with brands relevant to your niche.

3. Inspirational Content

Inspirational content has the power to uplift and motivate viewers, making it a popular niche on YouTube. Share personal stories, success journeys, or interviews with inspiring individuals. Monetize your inspirational channel through merchandise sales, public speaking engagements, or crowdfunding campaigns that support your mission.

4. Motivational Content

Similar to inspirational content, motivational videos aim to instill a sense of purpose and drive in viewers. Develop content that helps people overcome challenges, set goals, and achieve personal growth. Monetize through coaching services, merchandise sales, or partnering with brands that align with your motivational message.

5. Presentation Content

Creating engaging presentations on various topics can attract a diverse audience. From tech reviews to product demonstrations, presentation content demands effective communication and visual appeal. Monetization strategies include sponsored presentations, affiliate marketing for featured products, and collaborations with companies looking for a unique way to showcase their offerings.

Tips for Success:

  1. Consistency is key. Regularly upload content to keep your audience engaged and attract new viewers.
  2. Engage with Your Audience: Respond to comments, ask for feedback, and create a sense of community around your channel.
  3. Optimize for Search: Use relevant keywords in your video titles, descriptions, and tags to improve discoverability.
  4. Diversify Income Streams: Explore multiple revenue streams, such as AdSense, affiliate marketing, sponsorships, and merchandise sales.
  5. Stay authentic: Be genuine in your niche. Authenticity resonates with viewers and builds trust.

The key to making money on YouTube lies in selecting a niche that aligns with your passion and expertise. Whether you choose to educate, inform, inspire, motivate, or present, the key is to create high-quality, engaging content that resonates with your target audience. With dedication and strategic monetization efforts, you can turn your YouTube channel into a sustainable source of income.

2. Creating Quality YouTube Content

In the dynamic and competitive landscape of YouTube, one axiom holds: quality reigns supreme. Elevate your content creation game by dedicating time to weaving captivating narratives, refining your video production prowess, and ensuring your audience is captivated from the initial second to the very last.

Unleashing the Power of Engaging Stories

At the core of creating quality content lies the art of storytelling. Craft narratives that resonate with your audience, leaving them eagerly anticipating your next upload. Whether you’re diving into educational, informative, inspirational, motivational, or presentation content, the narrative thread should be compelling, relatable, and seamlessly woven throughout your videos.

Hone Your Video Production Skills

The visual and auditory appeal of your content plays a pivotal role in retaining viewer interest. Invest time in mastering the technical aspects of video production, including cinematography, editing, and sound design. Leverage high-quality visuals, crisp audio, and seamless transitions to create a professional and polished look that sets your content apart in the crowded YouTube sphere.

Keeping Your Audience Hooked

Remember, in today’s world, people have short attention spans, so capturing and maintaining audience attention is a skill worth mastering. Craft attention-grabbing thumbnails, compelling titles, and concise yet intriguing video descriptions.

Open your videos with a hook that immediately captures interest, and maintain a dynamic pace throughout to keep viewers engaged. Analyze audience retention metrics to understand what works and refine your approach accordingly.

The SEO Advantage: Making Your Content Discoverable

Quality content is the foundation, but visibility is the key to success on YouTube. Embrace search engine optimization (SEO) strategies to enhance the discoverability of your videos.

Thoughtfully incorporate relevant keywords in your video titles, descriptions, and tags to align with what users are searching for. Research trending topics in your niche and adapt your content to meet the current demands of your audience.

Research Keyword for How to Make money on  Youtube

Free tools to apply

  • Answer the Public: this is a keyword research tool that can help you gain insight into how people search the internet to access information
  • Google Keyword Planner: It will help research keywords that are searched for often on Google searches.

Nurturing Audience Interaction and Community

YouTube success extends beyond views; it encompasses building a thriving community around your content. Actively engage with your audience through comments, ask for feedback, and consider conducting polls or Q&A sessions. Fostering a sense of community not only strengthens your connection with viewers but also increases the likelihood of them returning for more.

Monetization: Turning Quality into Revenue

Google adsense on Youtube

While quality content is the cornerstone of your YouTube journey, it’s essential to explore diverse monetization avenues. Beyond YouTube AdSense, consider affiliate marketing, sponsorships, merchandise sales, and collaborations. Diversifying your income streams not only boosts your revenue potential but also enhances your resilience to changes in the platform’s policies

3. Optimizing Video Titles and Descriptions

Creating compelling video content is only part of the equation for success on YouTube. To truly maximize your reach and engage your audience, optimizing video titles and descriptions is essential. Here’s a comprehensive guide to help you navigate the process effectively.

1. Formulating an Attention-Grabbing Video Title:

a. Keyword Research:

  • Identify relevant keywords using tools like Google Keyword Planner, YouTube’s Search Suggest feature, and competitor analysis.
  • Choose keywords that align with your content and have a decent search volume.

b. Clarity and Conciseness:

  • Keep titles concise and to the point.
  • Clearly communicate the video’s main idea or value proposition.

c. Curiosity and Engagement:

  • Spark curiosity by posing questions or using intriguing language.
  • Consider using numbers, symbols, or emojis for added visual appeal.

d. A/B Testing:

  • Experiment with different title variations to see which resonates best with your audience.
  • Use YouTube analytics to track performance and refine your approach.

2. Formulating an Informative Video Description:

a. Include keywords naturally:

  • Integrate relevant keywords seamlessly into your description.
  • Provide additional context related to your video’s content.

b. Comprehensive Overview:

  • Write a concise yet informative summary of your video.
  • Include key points, takeaways, or timestamps for different sections.

c. Calls-to-Action (CTAs):

  • Encourage viewers to like, comment, share, and subscribe.
  • Include links to relevant playlists, other videos, or external resources.

d. Timestamps:

  • Break down your video content into sections with timestamps.
  • This aids viewers in navigating to specific parts of the video that interest them.
  • Add links to your social media profiles, website, or any mentioned resources.
  • Ensure that the links are accurate and functional.

3. Optimizing for Search Engines:

a. Use descriptive file names:

  • Before uploading, ensure your video file has a descriptive name containing relevant keywords.
  • This helps search engines understand the content of your video.

b. Video Tags:

  • Leverage the video tag feature to add more keywords.
  • Include a mix of broad and specific tags related to your content.

c. Closed Captions:

  • Provide accurate closed captions to enhance accessibility and improve search engine understanding.
  • Use keywords naturally in your spoken content.

d. Thumbnail Relevance:

  • Ensure your thumbnail is relevant to the video content and complements the title and description.
  • A cohesive package increases click-through rates.

4. Monitoring and Iterating:

a. Analytics Review:

  • Regularly analyze YouTube analytics to understand viewer behavior.
  • Identify trends and adjust your approach based on performance data.

b. Stay Updated:

  • Keep abreast of changes in YouTube algorithms and SEO best practices.
  • Adapt your optimization strategy to align with evolving trends.

By mastering the art of formulating attention-grabbing titles and informative descriptions, you not only enhance the discoverability of your content but also create a positive viewer experience. Remember, the key to optimization is an ongoing process of refinement, so stay proactive in analyzing data and adapting your strategy to ensure sustained success on the YouTube platform.

Mastering Thumbnails and Visual Elements

Your video’s thumbnail is the first impression viewers get. Learn the art of designing eye-catching thumbnails that not only attract clicks but also establish your brand on the platform.

Understanding YouTube SEO

Unlock the power of YouTube SEO by strategically using tags, keywords, and metadata. A well-optimized video is more likely to surface in search results and recommendations, increasing your chances of monetization.

Building a Consistent Posting Schedule

Consistency is key on YouTube. Establish a posting schedule that aligns with your audience’s preferences and stick to it. Regular uploads signal dedication and keep your channel relevant.

Promoting Your Videos on Social Media

Don’t rely solely on YouTube for promotion. Leverage other social media platforms to widen your reach. Engage with your audience on different channels to create a dedicated fan base.

Recommeded platforms are: Facebook, Twitter, Pinterest, Linkedin. Instagram and Tiktok Learn more >>

Collaborating with Other YouTubers

Consider collaborating with fellow YouTubers. This not only exposes you to a new audience but also adds variety to your content. Approach potential collaborators with genuine interest and a clear proposition.

4. Joining the YouTube Partner Program

Monetize Your Videos: Join the YouTube Partner Program

Video Monitization

Unlocking the potential for financial success on YouTube is a goal shared by many content creators. One of the most effective ways to turn your passion into profit is by joining the YouTube Partner Program (YPP). This program allows eligible creators to monetize their videos and access a variety of revenue streams. Here’s a brief guide on how you can start monetizing your content through YPP.

Eligibility Criteria:

Before diving into the monetization journey, it’s crucial to meet the eligibility requirements set by YouTube. As of the last knowledge update in January 2022, you generally need to:

  1. Follow YouTube’s Policies and Guidelines: Adhere to YouTube’s community guidelines, terms of service, and copyright rules.
  2. Live in a Monetizable Country: Reside in a country or region where the YouTube Partner Program is available.
  3. Have 4,000 Watch Hours: Accumulate at least 4,000 watch hours on your channel in the last 12 months.
  4. Reach 1,000 Subscribers: Gain a minimum of 1,000 subscribers on your YouTube channel.

Steps to Join the YouTube Partner Program:

  1. Enable Two-Factor Authentication:
    • Secure your account by enabling two-factor authentication for an added layer of protection.
  2. Review Your Content:
    • Ensure that your videos comply with YouTube’s policies and guidelines. Address any potential issues before applying.
  3. Sign Up for AdSense:
    • Link your YouTube account to an AdSense account. This is where you’ll receive payments for your monetized content.
  4. Meet the Thresholds:
    • Reach the minimum thresholds of 4,000 watch hours and 1,000 subscribers.
  5. Apply for YPP:
    • Navigate to the YouTube Studio, access the Monetization section, and follow the prompts to apply for the YouTube Partner Program.
  6. Wait for Approval:
    • YouTube will review your application, which may take some time. Be patient and continue creating quality content in the meantime.

Once accepted into the YouTube Partner Program, you can start monetizing your videos through:

  • Ad Revenue: Earn money from ads displayed on your videos.
  • Channel Memberships: Allow viewers to become channel members for exclusive perks.
  • Super Chat and Super Stickers: Enable viewers to purchase and send highlighted messages during live chats.
  • YouTube Premium Revenue: Earn a share of the revenue from YouTube Premium subscribers watching your content.

Diversifying Income Streams

Don’t put all your eggs in one basket. Explore different income streams such as sponsorships, affiliate marketing, and even creating exclusive content or merchandise to diversify your revenue sources.

Engaging with Your Audience

Building a community around your channel is vital. Respond to comments, ask for feedback, and consider hosting live sessions or Q&A events to create a more personal connection with your audience.

Analyzing Analytics for Growth

YouTube Analytics is a goldmine of information. Dive into the data to understand what works and what doesn’t. Adjust your strategies based on analytics to ensure continuous growth.

Embarking on the journey to success on YouTube is an exhilarating experience, but it comes with its fair share of challenges. From algorithmic shifts to the ever-present threat of burnout, content creators must navigate these hurdles with resilience and strategic approaches. Here’s a closer look at how to effectively deal with challenges along the way.

1. Resilience Amidst Algorithm Changes:

The YouTube algorithm is a dynamic force that can significantly impact content visibility. To maintain resilience:

  • Stay Informed: Keep abreast of algorithm updates and industry trends. Understanding changes helps you adapt your content strategy accordingly.
  • Diversify Content: Create a diverse range of content to appeal to a broader audience. A varied content portfolio can mitigate the impact of sudden algorithmic shifts.
  • Engage with Your Community: Foster a strong relationship with your audience. Encourage likes, comments, and shares, as these interactions signal to the algorithm that your content is valuable.

2. Overcoming Burnout:

The constant demand for fresh and engaging content can lead to burnout. It’s essential to prioritize your well-being:

  • Take Breaks: Recognize when you need a break and don’t hesitate to step away. Recharge your creative energy by disconnecting from the platform for a while.
  • Batch Content Production: Plan and batch-produce content in advance. This approach reduces the stress of meeting constant deadlines.
  • Delegate Tasks: If possible, delegate tasks such as editing or administrative work. This frees up your time to focus on creating content.

3. Sustaining Motivation through Passion:

Passion is the driving force behind successful YouTube channels. To keep your motivation alive:

  • Identify Your Why: Clearly define why you started your YouTube journey. Remind yourself of your initial passion to reignite motivation during challenging times.
  • Set Realistic Goals: Establish achievable short-term and long-term goals. Celebrate small victories, and use them as stepping stones toward more significant achievements.
  • Collaborate and Network: Connect with fellow creators, share experiences, and collaborate on projects. The support from a like-minded community can be a powerful motivator.


Making money on YouTube is a journey that combines creativity, strategy, and dedication. By consistently delivering quality content, optimizing for search, and engaging with your audience, you can turn your YouTube channel into a thriving source of income.

Frequently Asked Questions

  1. How long does it take to start making money on YouTube?
    • The timeline varies, but it often takes several months to a year to meet the eligibility criteria for the YouTube Partner Program.
  2. Can I use copyrighted music in my videos and still monetize them?
    • It’s risky. Using copyrighted material may lead to demonetization or even copyright strikes. Consider using royalty-free music to avoid issues.
  3. Is it necessary to have a niche, or can I create diverse content?
    • While a niche can help you target a specific audience, diverse content can also work. Strike a balance based on your interests and what your audience enjoys.
  4. How do I approach potential collaborators for a YouTube collaboration?
    • Be genuine and show a clear benefit for both parties. Establish a connection by engaging with their content before reaching out.
  5. What should I do if my views and engagement suddenly drop?
    • Analyze your recent content, check for algorithm changes, and engage with your audience to gather feedback. Adapt your strategy based on the insights gained.